About us
About us
About us
Company Overview
AFG Retail is the kingdom of Saudi Arabia’s leading international-brand franchise retailer. With more than three decades of retail experience, the Company connects global brands with local communities across the kingdom of Saudi Arabia and its international markets.
Today, AFG Retail operates more than 700 stores across eight markets, representing 38 brands spanning fashion, beauty, sports, technology, lifestyle and food and beverage. Supported by more than 7,500 employees, the Company combines established international brand partnerships with deep local market knowledge to deliver retail experiences tailored to the communities it serves.
Building on this foundation, AFG Retail is advancing a strategy of diversified growth, with increased focus and investment across its portfolio. Disciplined capital allocation, operational efficiency and stronger digital capabilities underpin its ambition to become the omnichannel retail partner of choice, connecting customers with leading brands through seamless physical and digital experiences.
With a clear focus on sustainable profitability and long-term shareholder value, AFG Retail is strengthening its platform to capture growth opportunities across brands, categories and markets.
We are committed to growing together as a community, involving all stakeholders, retail professionals, customers, and well-wishers. We operate on the principles of:
Delight Our Customers:
We put the customer at the heart of every decision and create experiences that surprise and delight. Every store, every channel and every interaction is a chance to exceed what the customer expected.
Respect for Everyone:
We respect every colleague, customer and partner, in each interaction, everywhere. We listen before we decide, and we value every opinion as much as our own.
Integrity in Everything:
We act with honesty, accountability, transparency and impeccable governance standards. We hold ourselves to the highest standards of conduct and always do the right thing when no one is watching.
Value Partnerships:
We build trusted, long-term partnerships with our brands, customers, shareholders and the communities we serve. We grow together and treat every partnership as one we intend to keep for years.
Execute with Excellence:
We take ownership, move with discipline and turn great ideas into exceptional results. We decide with pace, finish what we start, and pursue excellence in everything we do.
Five reasons to invest in or partner with
AFG Retail:
Investment case
AFG Retail offers a unique investment proposition being the only listed business of its kind in the Middle East and on the Tadawul. It is supported by its market-leading scale, a focused portfolio of Tier 1 Champion Brands and disciplined execution and is underpinned by operating in markets which have underlying fundamental structural drivers. AFG Retail remains committed to delivering sustainable value through a balanced multi-format, multi-market strategy.
AFG Retail operates 297 stores across the Kingdom, giving it unparalleled reach and market presence, spanning over different sectors such as retail, F&B and e-commerce.
AFG Retail's portfolio includes unparalleled Tier 1 Champion Brands spanning retail, F&B and e-commerce offering a balanced mix of international names, high-performing local concepts and ranging from luxury to value. These are supported by a diverse portfolio of leading brand quick-service restaurant (QSR) outlets.
AFG Retail maintains a presence across eight countries with a total of 723 stores globally, with its focus concentrated in high-potential markets such as Azerbaijan, Georgia and Uzbekistan.
Offering its customers the broadest retail experience, AFG Retail’s robust digital infrastructure continues to drive omnichannel expansion. Supported by 20 active monobrand websites, this approach strengthens customer engagement and overall retail growth.
Focused investment in scaling high-performing brands across existing and new markets is central to AFG Retail's strategy to drive profitable growth and unlock long-term value.